Porsche Cookie Policy

Scope of application

This cookie policy is in addition to the general privacy policy for the Porsche Newsroom and describes the nature, scope, purpose and legal basis as well as the possibility of objection to the processing of cookies. Incidentally, the general privacy policy for the Porsche Newsroom applies with regard to all other information. Stand [18/05/18].

What are cookies?

In order to offer you an extensive range of functions, to make the usage more comfortable and to be able to optimize our offers, we use so-called "cookies". Cookies are small files that are stored on your device using your Internet browser.

Categories of cookies

We use cookies for different purposes and with different functions. Here we differentiate according to whether the cookie is technically imperative (technical necessity), how long it is stored and used (storage period) and whether it was set by the Porsche Newsroom itself or by third parties and by which provider of this cookie (cookie provider ).

Technical necessity

Technically imperative cookies: We use certain cookies because they are mandatory, so that the Porsche Newsroom and its functions can work properly. These cookies are set automatically when calling the Porsche Newsroom or a specific function, unless you have prevented the setting of cookies by settings in your browser.

Technically not necessarily required cookies: On the other hand, not necessarily required cookies are set, for example, to improve the comfort and performance of the Porsche Newsroom or to save certain settings you have made. We also use technically not necessarily required cookies to determine the frequency of use of certain areas of the Porsche newsroom, so that we can tailor them in future to better meet your needs. We do not store any technically not necessarily required cookies until you have confirmed by clicking on the corresponding field that you have taken note of our cookie notice and continue to use our Porsche Newsroom.

Storage time

Session cookies: Most cookies are only required for the duration of your current service call or session and are deleted or lose their validity as soon as you leave the Porsche Newsroom or your current session expires (so-called "session cookies"). ). For example, session cookies are used to retain certain information such as your Porsche Newsroom registration during your session.

Permanent cookies: Cookies are only occasionally stored over a longer period of time, for example to enable you to recognize them at a later time when calling up the Porsche Newsroom again and to call up saved settings. For example, you can access the Porsche Newsroom faster or more conveniently, or you may not have to redo certain settings, such as your chosen language. Permanent cookies are automatically deleted after a predefined period of time when you visit the page or domain from which the cookie was set.

Flow cookies: These cookies are used to communicate between different Porsche internal servers. They are placed at the beginning of a user interaction and deleted after they have finished. Flow cookies receive a unique identification number during the interaction, which, however, does not allow any conclusions to be drawn about the actual customer or user.

Cookie Provider

Third Party Cookies: So-called "third party cookies" are set and used by other sites or websites, such as web analytics tool vendors. For more information on web analytics tools and range measurement, see the remainder of this policy. Third parties may also use cookies to display advertisements or to display social networking content, such as social media. Integrate social plugins.

Use of cookies for web analysis and range measurement

We use Webtrekk, a web analysis service of Webtrekk GmbH ("Webtrekk"). Webtrekk uses third-party cookies to identify the frequency of use of certain areas of our Porsche Newsroom and preferences. The information generated by the cookie about your use of the Porsche Newsroom (including your shortened IP address) is transmitted to a Webtrekk server in Germany and stored there. Webtrekk will use this information on our behalf and on the basis of a contract processing contract to evaluate your use of the Porsche Newsroom, to compile reports on the Porsche Newsroom activities for us and to provide other services related to the use of the service and internet usage. The legal basis for the use of Webtrekk is Article 6 (1) (f) GDPR; Our legitimate interest in this respect arises for the purposes of use described above, in particular for the analysis, optimization and economic operation of the Porsche Newsroom.

Deletion and opposition to the use of cookies

Acceptance of cookies when using the Porsche Newsroom is not mandatory; If you do not want cookies to be stored on your device, you can deactivate the corresponding option in the system settings of your browser. Saved cookies can be deleted at any time in the system settings of your browser. If you do not accept cookies, however, this may lead to functional restrictions of our offers.

You can prevent tracking by Google Analytics by clicking on the following link: